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Issue 4: The Bridge That Didn't Burn
Years ago a deal I was working on with Jon Brinton fell apart, and it was my side that pulled the plug. We kept the relationship anyway. That decision is the reason Tresic is now building with Crexendo and the 250 Communications Service Providers in their network. Goodwill capital accumulates slowly. It cannot be faked.
3 min read


Issue 3: The Dinner That Felt Like a Setup
We got off a call and I sent her a document. Thirty minutes later she wrote back saying she'd been excited about it all afternoon. A complete partnership plan — structure, pricing, go-to-market, target accounts, next steps. People hear that and think: ChatGPT, anyone can do that now. No. What took thirty minutes took a year to make possible. Katie runs B-Lynk. She closes the knowledge gap. We find it first. That's not a vendor relationship with a fancy dashboard.
That's a p
3 min read


Issue 2: Thirty Minutes
We got off a call and I sent her a document. Thirty minutes later she wrote back saying she'd been excited about it all afternoon. A complete partnership plan — structure, pricing, go-to-market, target accounts, next steps. People hear that and think: ChatGPT, anyone can do that now. No. What took thirty minutes took a year to make possible. Katie runs B-Lynk. She closes the knowledge gap. We find it first. That's not a vendor relationship with a fancy dashboard.
That's a p
3 min read


Issue 1: You Can't Unsee It
After processing nearly 15,000 conversations from a single month, a few things surfaced that a CEO needed to know before the weekend. A compliance pattern his team didn't know existed. A competitor already visiting his customers. 265 growth signals that went nowhere. He went quiet. Then he started asking the real questions. The data just did what data does when you finally uncover what it is telling you.
3 min read
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